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"Hi Outpresso, in the
IHT tribune (the global edition of the New York Times) you can find
an article "Nespresso plants to get greener". It tells
the readers that the companay has announced Monday a new initiative,
called Ecolaboration, that will look at every aspect of its supply
chain. The journalist, and it seems many customers with him, does
his share by opening up his spent capsules with a knife, carve out
the coffee grounds, and throw the capsules in the recycling bin.
I suppose it is just the right time to inform the journalist about
your product and make use of some free publicity.. " Marlise,
Holland |